The veteran ADS leadership team combines strong operational, technology, and digital media services experience – a unique combination unrivaled in the industry. The company executives’ rich experience is only surpassed by its commitment and dedication to always deliver customer service excellence.


Brad Weyl, Chief Operating Officer

Brad Weyl, a 40 year veteran of the post production industry, is the Chief Operating Officer at ADS. He is responsible for the overall management and well being of the company – ensuring that the company delivers consistent quality, service and value to each client. He along with the executive team also spearheads the company’s foray into new business opportunities, including long-term technical advancements.

Most recently as Executive Vice President at ADS, he oversaw all sales and marketing efforts, technical operations and helped to ensure the company’s continued success as it pioneered and cultivated new market frontiers. Early in his tenure at ADS, Mr. Weyl honed his technical skills, operational workflow and management experience on the front-lines, resulting in the promotion to Director of Operations. Prior to joining ADS, Mr. Weyl’s industry recognized track record of successes in executive management included Vice President and General Manager of AME, Inc. and Production/Post Production Manager for Compact Video Services, Inc.


Valerie Kroll, Vice President, Client Services

Valerie Kroll brings ADS more than 25 years of accomplishments in broadcast duplication and digital media for advertising agencies, major studios and production companies. She is highly regarded for her expertise in the broadcast distribution industry, her understanding of the various divisions and interfaces, and her sales and management skills. For ADS, Kroll has implemented procedures that have improved client services at ADS, training on new technologies, and management of client accounts.

In 2003, she joined Point 360 to head the customer service department on a national level. Her work resulted in the development of one of the industry’s most highly regarded customer service teams. Earlier she founded and managed a full-service duplication and distribution facility, where she oversaw all aspects of the company’s activities, including budgeting, client services, staff management, and sales and marketing.



Russell Ruggieri, Vice President of Engineering

Russell Ruggieri, a 35-year industry veteran of networking, production, duplication, and manufacturing, is responsible for the design and construction of new technical facilities for ADS, including editing and audio suites, duplication, new media, and the Digital Operations Center. In this capacity, he oversees facilities, IT systems, and production systems, and manages the engineering staff.

Previously he spent 10 years with VDI Media, where he was responsible for construction of new facilities and for planning and implementing systems, supervision of the engineering staff, and coordination of electrical, HVAC and construction crews.



Tom Sehenuk, Director of Technical Operations

As head of ADS’s Digital Operations Center (DOC), Tom Sehenuk manages the entire operational workflow, from pre-processing and pre-testing of all projects, to packaging and final delivery of files in all formats. The key developer of the technological infrastructure and build-out of all service sets, Sehenuk designed the DOC with a secure architecture meeting all MPAA data security requirements. He leads a team that ensures industry-leading quality control and specialized services. He also has established several creative-services departments, including restoration and graphics.

Prior to joining ADS, Sehenuk served as Vice President of Technical Operations at Elektrofilm Digital, where he oversaw the building, technical infrastructure, and staffing of the facility and managed daily operations. He also served as Operation Manager and Digital Media Manager at Ascent Media.


ADS News

August 1, 2017
ADS again to distribute The Voice

For the 13th consecutive season, ADS will be the distribution hub for MGM Television’s The Voice...

June 1, 2017
ADS Approved as NPV for Media Processing

ADS has been onboarded and approved as a Netflix Preferred Vendor for Media Processing...

July 1, 2016
ADS approved by Netflix for 4K IMF delivery

ADS has been onboarded and approved by Netflix to package and delivery 4K IMF content to the premier digital streaming site...

June 1, 2016
Come see our new 4 K room

We have put the finishing touches on our latest addition, a full-featured 4K digital suite...

December 2, 2014
ADS 20th Anniversary featured in Broadcast Beat

Hollywood, CA – Broadcast Beat Magazine highlights Advanced Digital Services' 20th Anniversary...

May 29, 2014
Advanced Digital Services Celebrates its 20th Anniversary

Hollywood, CA – Advanced Digital Services, Inc.(ADS), a leading global provider of digital mastering, encoding, restoration and duplication services, celebrated today its history as one of the first post production studios in Hollywood to offer digital video and audio services now in continuous operation for over 20 years...

March 27, 2011
Fear of Shortages Drives Panic Buying of Japanese Goods

SAN FRANCISCO — Tremors from the strong Japanese earthquake continue to rattle American businesses, even those companies that have experienced no disruptions in parts or supplies...

August 1, 2009
Making a Profit

Post Magazine — There is no denying it. The industry has changed. Not only has the economy once again proven Darwin's theory on survival of the fittest, but the democratization of tools has also altered the post production landscape — most would say for the best....